Marketing Jeep is like marketing Mickey Mouse. Most everyone likes Jeeps. Although I couldn't drive one every day, they are for sure a lot of fun to photograph in the wilds of America. The history and Americana of Jeep made it into a lot of the work I did for Jeep, Camp Jeep (a very successful owners experience that Jeep threw each year from 1995-2005), Jeep Jamboree USA and Jeep Provisions (a mail-order catalog and eventual website).